A Facebook ad is a paid promotion that appears on the Facebook platform, including the Facebook News Feed, Instagram, Messenger, and other placements within the Facebook Audience Network. These ads can be targeted to specific demographics, interests, behaviors, and locations, allowing advertisers to reach their desired audience effectively. Facebook ads can include various formats such as images, videos, carousels, slideshows, and more. They are a powerful tool for businesses and individuals to increase brand awareness, drive traffic to their websites, generate leads, and boost sales.